Broadband rivals Virgin Media and Sky square up againThursday, October 22nd 2009 Fibre optic broadband provider Virgin Media has clashed with rival Sky again, this time over claims made in advertising. Many people will not be surprised to hear that digital TV and broadband providers Virgin Media and Sky have clashed again. Such reports have become such a regular occurrence that people almost expect them on a daily basis.
This time the pair have come to blows over the issue of advertising, with Virgin Media lodging a complaint to the Advertising Standards Authority (ASA) over claims its rival has made in its marketing campaigns.
Sky stated that Virgin Media and BT customers could cut their phone and internet bills by around 50 per cent by switching to its services, which the complainant stated was an exaggeration.
However, the ASA did not rule that the advertiser was out of order and only asked Sky to amend its suggested that Virgin Media and BT's line rental offerings are 20 per cent more expensive than its own.
The battle is the latest in a long line of moments when the companies have squared up over differing views.
Virgin Media recently published a report, seen by the Sunday Telegraph, which backed Ofcom's claims that it should control the pricing structure used by Sky to sell its premium sports and movie packages to other broadcasters.
Unsurprisingly, Sky took a different stance, stating that such plans were both "extreme and unprecedented".
However, are both companies right to get involved in rather public bickering or are they damaging their own reputations in the process? |
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