Is Virgin Media still set to make sweet music?Friday, December 11th 2009 Conflicting reports have emerged over the future of Virgin Media's unlimited subscription service. A few eyebrows were raised in June this year when Virgin Media revealed plans to not only launch a music subscription platform, but also allow top-level subscribers to stream and download as many of their favourite tunes as they want.
Based originally on an agreement with Universal Music, the company has spent the best part of six months attempting to push the service forward by agreeing access to music catalogues with other record labels.
However, reports have emerged this week questioning whether the dream is set to actually become a reality.
According to New Media Age, some major labels are not too keen on the idea of unlimited access, so progress on that front could prove to be a stumbling block.
Virgin Media has responded by suggesting there is little truth to such speculation.
The firm told the website: "We're making good progress in developing the service. We’re in talks with both major and independent record labels in order to launch a comprehensive service."
So, it is still unclear what the future holds for the company but, with rivals stealing ahead to take a place in the download market, surely a key issue is just to get a service launched unlimited downloads or not?
Sky unveiled a similar service – which does not offer an unlimited download option – in October and has worked hard to promote the platform. Does such progress mean Virgin Media are already out of the race? |
| FREE for 2 months
then £28.00 | | | FREE for 3 months
then £12.50 | |
Virgin Media has claimed its new digital TV set-top box has made high definition programming more affordable. Will Virgin Media's trial to provide fibre optic broadband services via telegraph poles lead to high demand? Will the addition of new channels to BT and Virgin Media's digital TV services boost their subscriber numbers? | Is Sky the industry leader when it comes to HD digital TV services? Will Sky's 3D TV demonstrations in shopping centres have the pulling power to up the firm's subscriber numbers? Broadband provider TalkTalk has revealed the upgrades it is making to its network services. |
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