Will Virgin Media's MusicFish sink or swim?Wednesday, January 20th 2010 Are consumers set to fall hook, line and sinker for Virgin Media's new music download service? Despite being first announced in June last year, fibre optic cable broadband provider Virgin Media's eagerly anticipated music download service finally looks set to surface this year. According to Marketing magazine, the platform – which has been rather intriguingly named MusicFish – is expected to be online by the start of July.
The world of music downloads is complicated place at present, with a range of companies vying for the attentions of consumers.
While iTunes is arguably the most popular service, Virgin Media rival Sky also entered the sector towards the end of last year with an unlimited streaming and download platform.
In addition, efforts to tackle filesharing in the UK are stalling, meaning people can still download such content illegally if they choose.
A Virgin Media spokesman told the publication that it is "making good progress" in developing its own service, but still only has the catalogue of Universal Music available through it. However, the insider added that talks are ongoing to ensure platforms offer a "comprehensive service".
Despite the plans, how likely is it that the service will prove to be a success? The music download market is dominated by one or two big names, so will Virgin Media's MusicFish have what it takes to battle against the domination of iTunes?
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Will Virgin Media's trial to provide fibre optic broadband services via telegraph poles lead to high demand? Will the addition of new channels to BT and Virgin Media's digital TV services boost their subscriber numbers? New figures from Cable.co.uk have highlighted that Virgin Media is the fastest broadband provider in the UK. | Will Sky's 3D TV demonstrations in shopping centres have the pulling power to up the firm's subscriber numbers? Broadband provider TalkTalk has revealed the upgrades it is making to its network services. A new range of children's entertainment has been added to Virgin Media's digital TV platform. |
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