Virgin Media's on-demand service enjoys strong 2009Tuesday, February 2nd 2010 Bundle provider Virgin Media has revealed its on-demand digital TV platform enjoyed a successful 2009. While all of the recent fuss in the digital TV world has been about Sky's 3D channel, Virgin Media has issued a timely reminder to consumers that its own broadcast platform still exists and can offer them benefits.
The company, which also specialises in fibre optic broadband and home phone services, has revealed that its on-demand platform enjoyed a record-breaking 2009, with over 750 million views.
Over 59 per cent of the firm's 3.7 million TV customers are now regularly using the service to catch up on programmes from the BBC, ITV, Channel 4 and Living.
In addition, the service racked up 76 million views in December alone, which suggests things can only get better for the company in 2010.
Virgin Media's executive director of digital entertainment, Cindy Rose, said: "Virgin Media was the first company to bring true TV on demand to the UK and in doing so we've helped redefine the viewing habits of millions of people by freeing them from the TV schedule."
While the company's services were bound to be overshadowed by Sky's exploits in 3D, it is safe to say that Virgin Media is still a major digital TV provider thanks to its on-demand services.
But will it be able to battle strongly against its rival's latest innovation? Let us know what you think below. |
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Is Sky the industry leader when it comes to HD digital TV services? Will Sky's 3D TV demonstrations in shopping centres have the pulling power to up the firm's subscriber numbers? Broadband provider TalkTalk has revealed the upgrades it is making to its network services. | Will Virgin Media's trial to provide fibre optic broadband services via telegraph poles lead to high demand? Will the addition of new channels to BT and Virgin Media's digital TV services boost their subscriber numbers? New figures from Cable.co.uk have highlighted that Virgin Media is the fastest broadband provider in the UK. |
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