No limit to BT's Wi-Fi offer to bundle subscribers
Does BT's recent decision on Wi-Fi confirm that we all want more access to the internet while on the move?
While there is often a lot of debate in the internet industry about the definition of certain technology, few could argue that BT is spot on to call some of its packages Total Broadband.The decision of the bundle provider to offer unlimited Wi-Fi minutes to its broadband subscribers is a big move for the industry and one which arguably shows how keen we all are to enjoy the benefits of internet access while out and about.
People are always keen to have a good quality connection at home, but the growing prominence of smartphones, iPads and laptops means that more and more of us are going mobile. BT's aim is simple – to offer the most comprehensive internet deal it can.
John Petter, consumer managing director at BT Retail, said that while 1.5 million hotspots are currently available to its subscribers, plans are afoot to expand that number to 2.5 million by the end of 2011.
"Not only is this level of Wi-Fi coverage unique to BT, it's automatically included with our BT Total Broadband options," he added.
The move shows that BT is devoted to Wi-Fi as well as fibre optic broadband, which seems to highlight consumer demand at present. People want both mobility and quality speeds and the company seems keen to fulfil the demand.
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