Football stars square up in digital TV bundle battle
BT arguably moved quickest after the ruling, by introducing a major campaign to outline how it is offering access to Sky Sports 1 from £6.99 a month. However, while Sky may not have been too happy with Ofcom's move, the firm has fought back strongly with a new campaign showcasing just how comprehensive its sports offerings are.
Although Virgin Media and BT have Sky Sports 1 and 2, Sky is now outlining how its subscribers can get all of its four sports channels in high definition, while they will also have exclusive access to Sky Sports News before the end of the year.
In addition, BT may have signed up current Manchester United star Michael Owen and a few other Premier League names for their promotions, but Sky has turned to Old Trafford legend Eric Cantona to give its campaign extra clout.
With his film experience, Cantona will probably provide gravitas to Sky's new TV adverts. But will his appearance be enough to ensure Sky retains and attracts sports subscribers?
Do you think Michael Owen or Eric Cantona will win out in the digital TV bundle battle? Let us know your thoughts below.
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