4G wireless broadband goes live in Reading and Southwark

Southwark and Reading are among the first locations in the UK to be able to take advantage of super-fast wireless broadband connectivity.

UK Broadband subsidiary now Broadband has rolled out 4G networks in the two areas, allowing local residents and businesses to enjoy the benefits of next-generation speeds via a router without requiring them to have a landline.

Four packages are available to suit a range of needs, from light browsing and email to online TV viewing, gaming and business applications.

Nicholas James, chief executive of now Broadband, said the provider is "really excited" at the opportunity to offer local customers access to 4G speeds via its wireless networks.

He claimed the service is a hassle-free and flexible alternative to fixed-line broadband, whether it is used at home, for business or as a Wi-Fi solution.

"In terms of business benefits, this service can be either the primary super-fast internet connection or provide the secondary or resilient connection to ensure that local businesses and organisations are connected at all times," Mr James explained.

Now Broadband is not the only firm to offer 4G in the south-east, with O2 recently running a trial of the technology across areas such as Canary Wharf and Greenwich.