Big four ISPs publish porn blocking code of practice

The UK's four biggest internet service providers (ISPs) have published a code of practice that sets out ways to offer clearer information on restricting access to online content.

BT, Sky, TalkTalk and Virgin Media's publication follows a recommendation laid out in the Bailey Review that ISPs should make adult and age-restricted material easier for adults to block.

Several measures that can be implemented quickly have been included in the code of practice, as well as a commitment from broadband providers towards continued innovation in this area.

All new customers will be offered a choice over whether to adopt free network or PC-based controls at point of purchase or installation, while regular messages will be sent to subscribers regarding parental controls.

The ISPs will also collaborate on research that illustrates levels of customer awareness and perception of the tools.

Communications Minister Ed Vaizey said: "I am pleased to see industry is taking action to help parents protect their children online."

Earlier this month, Prime Minister David Cameron claimed there is a "growing tide of concern" from parents who are concerned their sons and daughters are being exposed to adult material in advertising and on the web at too young an age.