BT says fibre broadband network connects Britain to the Olympics
BT has debuted a new advert highlighting how the telecoms giant's fibre optic broadband network is connecting people to the "heart of the Olympic and Paralympic Games".
It features customers in numerous locations - including the Olympic Stadium, at home and out and about - as BT helps them follow the action from London 2012.
The ad ends with a huge crowd gathering in Hyde Park for BT London Live, a daily music concert running until August 11th that includes headline performances from the likes of The Enemy, The Temper Trap, The View and Feeder.
Suzi Williams, director of group marketing and brand at BT, noted that Tim Berners-Lee - the inventor of the World Wide Web - sent a tweet live from the Olympics opening ceremony, signalling the start of the "most connected Games ever".
Athletes in the Olympic Village are using social media, more than 20,000 members of the media are broadcasting, filing reports and sending photographs, and 25 million visits are being made to the London 2012 website, she noted.
Ms Williams added: "As the official communications services partner, our new advert is a great way to showcase how BT is connecting people to some truly memorable moments."