BT to check for Wi-Fi glitches during Olympics via social media
BT has revealed it will use technology from Synthesio to monitor social media platforms during London 2012 in a bid to quickly identify problems with its Olympic Park Wi-Fi network and other services.
Gary Symes, service director for the Games at the telecoms giant, explained the technology will allow BT to rapidly respond to issues and appease customers, reports V3.
Speaking during an event at the Technology Operations Centre, Mr Symes said his part of the business has been working closely with BT Retail, which already utilises the Synthesio solution, to add more information to the platform.
BT will use the tool to search for social media discussions about issues with its service and to examine any positive or negative feedback.
"This will help us quickly dispatch staff to the areas where the problems are occurring and contact the person making the complaint directly and try and help them too," Mr Symes commented.
During peak times, BT estimates its data network at the Games will carry 60Gbps of information.
The company has also rolled out free fibre optic broadband to the Olympic Village, which will be home to 19,000 athletes and officials during the event.