EE launches 4G mobile broadband in 11 cities
Everything Everywhere (EE) has today (October 30th 2012) launched its much-anticipated 4G super-fast mobile broadband service in 11 major UK cities.
During the first phase of the network rollout, 4G is going live in Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton.
Going forward, EE is set to extend 4G coverage by 2,000 square miles every month, both by deploying the technology in additional cities and increasing provision in existing areas.
By Christmas, the network operator is aiming to offer 4G in a further five cities, with more urban and rural communities set to be covered in 2013 and 98 per cent of the population expected to be able to access the service by the end of 2014.
"Today is a landmark day for our company, the UK mobile industry and, most importantly, the country's businesses and consumers," said EE chief executive Olaf Swantee.
To coincide with the launch, EE published research that reveals 74 per cent of businesses are planning to adopt 4G services within the next year.
Demand was found to be highest in Newcastle, with 85 per cent of firms in the north-east city keen to start using the technology over the next 12 months.