EE prepares for 4G launch by training 10,000 experts

Everything Everywhere has trained up thousands of staff to serve and sell the network operator's soon-to-launch 4G super-fast mobile broadband services.

With new brand EE set to introduce the UK's first 4G mobile proposition next Tuesday (October 30th 2012), the company has put 10,000 experts from its high street stores through training to give them the skills needed to serve and sell 4G to customers.

The service provider aims to sell 4G technology - which delivers speeds that are five times faster than 3G - in a new way, with the process based around specific types of handset.

Furthermore, if EE subscribers wish to speak to an expert at one of the company's customer service centres, they can be put through directly - bypassing the automated call system - by connecting and then dialling 33.

EE will also offer customer service via social media sites Facebook and Twitter.

Olaf Swantee, chief executive of EE, said: "We're proud to be leading the way and pioneering the rollout of 4G in the UK.

"We will deliver consumers and businesses across the country next-generation services and a superior level of support."