EE unveils movie streaming service for 4G customers
Everything Everywhere is set to launch a new video-on-demand movie downloading and streaming service for its 4G super-fast mobile broadband customers.
Known as EE Film, the proposition will combine the ability to watch movies on the go with trailers, listings and two-for-one cinema ticketing.
According to the network operator, the Film Store will boast the UK's largest selection of new cinematic releases, offering more than five times the number of titles provided by similar services.
In total, more than 700 movies are set to be available to customers of EE, Everything Everywhere's new 4G brand.
Subscribers will be able to watch films of their choice via their PC, smartphone and TV, while the Pause & Play feature allows people to begin viewing on one device, then resume on a different gadget at a later point.
Movie fans will be able to download or stream one film a week without impacting on their data allowance, although further titles can be enjoyed on a pay-as-you-go basis.
EE Film is the first of a string of "revolutionary and exciting new services for business and consumers" that Everything Everywhere has promised to introduce in the future.