Fluidata reports Olympics broadband traffic surge
Traffic on Fluidata's business network has increased substantially during the 2012 Olympic Games, stats from the firm have revealed.
Many Britons are choosing to follow the Games online using the BBC's live coverage or by following live text updates from other providers and the Fluidata statistics show the first week of the sporting event has triggered a big spike in traffic.
In a statement, the firm explained it has been recording traffic statistics for its business network "for a number of years".
"[We] knew that the Olympics was likely to take traffic levels on our network to an unprecedented level," the firm remarked.
According to research from Riverbed Technology, as many as a third of Europeans will watch the Games online, putting pressure on websites offering live streams to cope with demand.
The biggest spike in traffic on Fluidata's network occurred on August 1st at around 15:00 BST, which coincided with Bradley Wiggins winning gold in the time-trial event. During this time, traffic was up by 100 per cent on normal levels.