Freeview finds HD is top priority for Olympics viewers
High-definition (HD) TV has been named the most important form of viewing technology for people tuning in to this summer's sporting events.
A new report from Freeview discovered that 30 per cent of respondents plan to watch the Olympic Games in HD, while using catch-up services such as BBC iPlayer to view the sporting action was favoured by 16 per cent.
Personal video and digital TV recorders were chosen by nine per cent of those surveyed.
Despite more than one million 3D-enabled or full 3D TVs having been sold in the UK, just one per cent of consumers said three-dimensional viewing is a priority during London 2012.
This apparent apathy towards 3D could be bad news for Sky and Virgin Media, which will broadcast three-dimensional coverage of the Games produced by the BBC and Eurosport.
One per cent of respondents also plan to use smart TVs - which are connected to the internet via a broadband line - while watching the Olympics.
Ilse Howling, managing director of Freeview, said: "With over five million Freeview HD TV sets and boxes now sold, millions of people across the UK can look forward to having the best seat in the house this summer."