London cab firm becomes Europe's first to offer free Wi-Fi
London's second largest minicab service has announced the launch of free Wi-Fi connectivity across its fleet of taxis.
As of Thursday (July 5th 2012), customers of Greentomatocars have been able to connect to the wireless internet service in all 300 of the company's cabs. The taxi operator has become the first firm of its kind in Europe to offer a Wi-Fi proposition.
Passengers simply need to type in the password 'ilovefreewifi' when travelling in one of the taxis to take advantage of the service, which will be delivered via individual sim cards in each cab and offer downstream speeds of up to 7.2Mbps.
Jonny Goldstone, founder of Greentomatocars, said: "You don't have to work in the technology industry to see the importance of connectivity.
"With free in-car Wi-Fi, we are able to offer our customers the access they need to stay connected."
This is the latest rollout of wireless internet services to benefit passengers in London, with work also underway on installing Wi-Fi networks at overground and underground train stations.
Virgin Media announced this week that its Wi-Fi service has so far been deployed to 41 Tube stations, including Euston, Kings Cross and Oxford Circus.