Need advice? Call us free on
0800 840 5395
Home  /  News  /  Olympics break records for BBC Sport

Olympics break records for BBC Sport

Tuesday, August 14th 2012 by Nigel Adie
Olympic break records for BBC Sport
The Olympic Games coverage on BBC Sport represented a highlight for digital, the organisation has claimed.

Phil Fearnley, BBC Future Media general news and knowledge manager, has hailed the company's coverage of the Olympic Games 2012 as a high water mark for digital services, with over 55 million global browsers accessing BBC Sport over the course of the event.

"We delivered on our promise and will build on this to leave a lasting digital legacy for audiences in years to come," added Mr Fearnley.

Traffic to the BBC site rocketed during the Games, with the corporation delivering 2.8 petabytes of information during the busiest day.

Furthermore, streaming quality for broadband customers was the highest the organisation has ever produced, averaging over 1 megabit per second.

Ben Gallop, head of interactive for BBC Sport, suggested that the digital options made available to customers helped the coverage become "the ultimate Olympic choice: on-demand and on-the-move".

Some of the most-viewed events from the Games included Andy Murray's emotional victory over Roger Federer in the tennis singles final and Jessica Ennis' gold-winning heptathlon performance.

Fluidata recently revealed that the Olympics took traffic on their network up to an unprecedented level.

Leave your comment

We will never share your email address and it will not be displayed.

Your name
Notify me of replies by email