Orange Film To Go offers free iTunes movie downloads
Orange has begun offering its home broadband customers a free film to download from Apple's iTunes store every week.
The Film To Go initiative allows any Orange subscriber - whether they have a contract or pay-as-you-go phone, a broadband connection or a business line - to choose a movie worth up to £4.49 at no cost every Thursday.
Several big-name motion pictures are available at launch, including The Wrestler, Che: Part One and The Ghost, with more titles due to be added over the coming months.
As well as download a movie to watch on their computers and internet-connected TVs, consumers will be able to store it on a mobile device and enjoy it while on the move.
Spencer McHugh, brand director at Orange UK, said: "We've got some fantastic titles lined up for the launch and even more yet to be announced, so we're hoping to see a significant number of our customers taking up this offer."
The deal goes hand in hand with the network's Orange Wednesdays two-for-one cinema tickets promotion, which was launched in 2004. In the first five years, the initiative saved the carrier's customers a combined £30 million.