Plusnet eyeing business broadband market
Plusnet has asserted its commitment to winning more business broadband customers as it aims to go head to head with the country's top telecoms firms.
The company's chief executive Jamie Ford told the Yorkshire Post that it is aiming to offer small and medium-sized enterprises high-quality services at competitive prices.
He said: "The challenge for us is to gain awareness. The companies we are competing with are well-known. We are a challenger brand."
Mr Ford went on to insist the internet service provider's (ISP's) business proposition is "strong", but that the key to further growth is all down to how much it charges.
The market has got "much more aggressive" over the past six months, he claimed.
Over the past two years, Plusnet has grown its total customer base by 50 per cent to 500,000 and is keen to take further market share away from its rivals, such as Orange, TalkTalk and Virgin Media.
In April, the ISP made its up to 20Mbps ADSL2+ broadband service available to business subscribers. Customers in ADSL2+ areas can take advantage of the technology at no extra cost compared to Plusnet's existing 20CN product.