Plusnet launches broadband traffic prioritisation bolt-on
The traffic prioritisation product is already in place on Plusnet's top-tier broadband package and can now be applied to the internet service provider's (ISP's) Value and Extra deals.
According to the company, the facility will be particularly useful for online gamers and home workers.
Jamie Ford, the ISP's chief executive, explained: "Just like paying a little extra to do a fast check-in at the airport, Plusnet Pro is for users who want to ensure the best possible internet experience."
He went on to insist the service is the best way for consumers to guarantee no rate limits and lower latency at any time.
This is especially important as many subscribers do not live in areas that are covered by fibre optic broadband, Mr Ford added.
The news comes just weeks after Plusnet premiered its new fibre broadband package, which offers download speeds of up to 40Mbps.
After testing the technology, Plusnet revealed three-quarters of trialists who previously received speeds of two to 12Mbps saw their line capabilities rise to 30Mbps or more.