Plusnet says streaming makes up 50% of network traffic
More than half of customer traffic on the Plusnet broadband network is streaming-related, the internet service provider (ISP) has revealed.
Free online applications are responsible for the bulk of this data usage, with YouTube and BBC iPlayer accounting for 15 and ten per cent of total peak-time traffic respectively.
When combined, Channel 4's 4oD, Demand 5 from Channel 5 and ITV Player make up roughly half the traffic of BBC iPlayer.
Plusnet added it is beginning to see a substantial amount of traffic coming from Netflix, the subscription-based movie streaming proposition.
Investigating the popularity of Sky's multiscreen service, Sky Go, the ISP discovered that usage peaks are seen when the satellite broadcaster offers exclusive content, such as big football games and Formula One. At other times, the platform "barely registers".
The most popular date for streaming among Plusnet customers was May 13th 2012, coinciding with the final round of Premier League matches and the Spanish Grand Prix.
Earlier this week, TalkTalk warned that bandwidth-heavy services such as video streaming are causing more than two million Brits to exceed their broadband data allowance.