Scottish households 'targeted by digital TV captions'Monday, February 8th 2010 On-screen captions are set to be used to remind households in Scotland to prepare for the digital TV switchover. Households across the north-east of Scotland are to be urged to prepare for the upcoming digital TV switchover by a new campaign.
Digital UK, the company responsible for the changes, has revealed it is to use on-screen captions to remind analogue viewers that they will need to prepare for the switchover, which will begin in September, reports the Press and Journal.
Viewers are set to be advised to install set-top boxes, which may be based on services from Freeview, Virgin Media, BT or Sky, before the changes commence.
A spokesman for Digital UK told the newspaper: "We know that captions are a really effective way to tell viewers their TV will definitely be affected by switchover."
He added: "Viewers in Aberdeenshire who see the messages know they have to get ready."
It was recently reported that charity Ricability is set to offer help to those preparing for the digital switchover in Swindon.
The organisation has been commissioned by the government to provide advice, according to the Swindon Advertiser. |
BT has installed fibre optic broadband technology in two exchanges based in Wales. The leader of Bristol City Council has called for households in the area to prepare for the digital TV switchover. Digital TV provider Sky has announced it is adding new HD channels to its broadcast platform this summer. | Digital TV provider Virgin Media is set to launch a new high definition version of its set-top box for new and existing customers. Bundle provider Virgin Media has agreed a deal which will see Sci Fi HD added to its digital TV offering. Consumers who sign up to Sky's broadband and digital TV bundles online can get their hands on a £50 Marks & Spencer voucher. |
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