Sky broadband, TV and phone bundles chosen by 3m customers

More than three million Sky customers now get their digital TV, broadband and home phone services from the satellite broadcaster.

In its financial results for the three months to December 31st 2011, the company reported "continued improvement" in its product mix, with the number of subscribers choosing its triple-bundle deals increasing by 26 per cent year on year.

During the quarter, another 100,000 households signed up with Sky, taking its customer base to 10.471 million, while the pay TV giant also claimed the response to its price freeze pledge has been strong, as its churn rate stood at just 9.6 per cent despite the tough economic climate.

Jeremy Darroch, chief executive of Sky, commented: "From broadband to high definition, people are choosing Sky for a wider range of products than ever, underlining the transformation of our business over the last few years."

In the previous quarter, the broadcaster added an extra 77,000 customers and sold 683,000 new products, while the number of homes choosing Sky to provide their TV, landline and broadband services rose by 29 per cent on the corresponding period of 2010.