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Sky Go sees record viewing numbers during Ryder Cup

Monday, October 8th 2012 by Nigel Adie
Ryder Cup sparks record viewing numbers for Sky Go
Some 700,000 people used Sky Go to follow the Ryder Cup.

Sky Go attracted record mobile and online viewing numbers during last month's Ryder Cup.

The clash between the US and Europe's top golfers saw almost five million people tune in via their TV set, as well as seeing 700,000 Sky customers follow the action live through Sky Go.

A peak audience of more than 200,000 people watched the Ryder Cup on Sky Go as Team Europe completed their comeback on the Sunday evening (September 30th 2012).

The multiscreen service is available free of charge to Sky subscribers and can be accessed on a variety of mobile devices, including iPad, iPhone and selected Android smartphones.

As well as enjoying record-breaking Sky Go audiences, the satellite broadcaster reported significant demand for Ryder Cup coverage from its other channels.

More than 900,000 people turned to the Sky Sports website and mobile apps to keep up to date with the competition, while 174,000 customers used the red button on their Sky+HD box to view interactive content.

Luke Bradley-Jones, Sky's brand director for TV products, said: "These record-breaking figures for Sky Go demonstrate how Sky customers are increasingly embracing new technologies to make sure they don't miss a moment of the action."

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