Sky makes call over sports rightsWednesday, June 10th 2009 A leading digital TV provider has called for changes in how coverage of sport is split between broadcasters. The chief executive of Sky has claimed that there should be changes to how sports programming is shown on TV.
Jeremy Darroch told an industry event in London that UK sports bodies should be given a free choice on which broadcaster they would like to partner with, in order to meet the best interests of their field.
He added that the digital TV provider has suggested in its submission to a review on listed events reserved for free-to-air channels that certain sports should not have to be placed on the scheme without permission from a governing body.
Mr Darroch claimed that such a move means organisation's are restricted in their choice of partner.
"You undermine their ability to set the right balance across a complex set of factors, including income, exposure, depth of coverage and promotional support," he added.
The comments have come after it was revealed that digital TV provider Setanta's future hangs in the balance, as the company edges towards administration. |
The leader of Bristol City Council has called for households in the area to prepare for the digital TV switchover. Digital TV provider Sky has announced it is adding new HD channels to its broadcast platform this summer. Subscribers to Virgin Media's digital TV service will be able to enjoy HD coverage of the upcoming World Cup, it has been announced. | Bundle provider Virgin Media has agreed a deal which will see Sci Fi HD added to its digital TV offering. Consumers who sign up to Sky's broadband and digital TV bundles online can get their hands on a £50 Marks & Spencer voucher. Broadband provider BT has cut the price of its internet and home phone packages. revealed. |
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