Sky to launch 3D digital TV in April
The service is set to be available to hundreds of pubs from the start of the month and will focus initially on showing live Premier League football in the format every week.
However, to celebrate the launch of the channel, consumers can preview the service this coming Sunday (January 31st) at nine pubs across the UK, as Sky is set to show the Premier League match between Arsenal and Manchester United in 3D at the specific locations.
The service is likely to be launched to Sky's residential customers once 3D TVs begin to reach the consumer market.
Gerry O'Sullivan, Sky's director of strategic product development, said: "2010 is the year for 3D TV.
"People have already embraced 3D cinema and because Sky's 3D service uses the same kind of technology, we're confident there will be demand for sport, movies, concerts and drama in 3D."
Sky originally announced plans to launch the service at the end of July last year.