Sky to launch new broadband router this week

Sky has unveiled a new broadband router that it claims boasts a better wireless range than any similar device offered by rival internet service providers.

Known as the Sky Hub, the router was developed by the satellite broadcaster's in-house team and makes use of Smart Signal technology, which chooses the optimum wireless channel after scanning the home for potential interference.

Sky also says the device allows customers to get online faster than ever before thanks to its straightforward initial setup instructions.

The router will be rolled out as standard to any customers signing up for Sky Broadband from Thursday (October 18th 2012).

Lyssa McGowan, director of communications products at Sky, said the device will give subscribers the opportunity to access the web in parts of their home that were previously out of wireless broadband range.

"Further enhancing the complete Sky experience, customers will benefit from greater connectivity, whether they're enjoying Sky Go in the garden, checking Facebook in the bedroom or interacting with Zeebox on the sofa," she commented.

This move stands to affect a large number of households, given that Sky was earlier this year confirmed as the UK's most popular broadband, digital TV and home phone provider.