Sony Pictures Television shutting down Crackle
Online streaming service Crackle will cease to operate from tomorrow.
Crackle, the free video-on-demand service from Sony Pictures Television (SPT), will be shut down in the UK from tomorrow (1 April 2014).
SPT acquired Crackle back in 2006 when it was still known as Grouper, before relaunching it in the US as an online video sharing site in 2007.
The US rollout was followed in June 2010 by the introduction of local Crackle versions in Australia, Canada, Latin America and the UK.
It offers users free content – including original series, TV shows and films – via an advertising-funded model, but has struggled to amass a sizeable customer base in Britain due to competition from the likes of LoveFilm and Netflix.
Since arriving in the UK two years ago, Netflix has proved popular with consumers and had signed up an estimated 1.5 million paying subscribers by last August, according to a report from Enders Analysis.
No formal statement about the closure of Crackle has been issued by SPT, but visitors to the website are being greeted with the message: "We'd like to thank all those who have supported and enjoyed Crackle UK. As of 1 April 2014, Crackle's UK service will no longer be operating."
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