Study suggests mobile broadband plans should be restructuredTuesday, November 17th 2009 Mobile broadband providers should consider restructuring the tariffs they offer to consumers, according to research. A new study has highlighted that mobile broadband consumers would like to see the tariffs offered to them restructured.
The research by Camiant found that consumers generally have problems with the common "cap and overage" plans that are in use, as 62 per cent did not know what their usage cap was.
It was also revealed that consumers are more likely to select alternative rate plan structures when offered them.
Randy Fuller, vice-president of business development at Camiant, said: "Our study clearly indicates that there are definite opportunities for mobile operators to use rate plan structures to help solve this problem and that users are receptive to creative alternatives."
Last week, O2 announced it has cut the price of one of its mobile broadband dongles.
The pay-as-you-go dongle – which offers speeds of up to 3.6Mbps – is available for £14.67 for a limited period, while tariffs for the service are available from £2.
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| £9.50 per month | | | FREE per month | |
TVs are still the favoured method of watching programmes, Broadband TV News has claimed. Telecoms giant BT has included Nathan Stephens on the cover of one of its south Wales Phone Books. Neil Berkett of Virgin Media has argued that "urgent" changes need to be made to the way broadband speeds are advertised. | Fibrecity contractors have cut a number of Virgin Media's connections in Bournemouth. A new study has revealed that Brits are keen to see greater clarity regarding broadband advertising. A source from UK online centres has responded to a new publication revealing that more than nine million adults in the UK have never used the internet. |
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