TalkTalk begins asking all customers about content filters
TalkTalk has begun the process of asking all its existing broadband customers if they want pornography and other adult content to be blocked on their accounts.
The internet service provider (ISP) had already started posing this question to all new broadband subscribers, with one in three choosing to activate the controls - roughly equivalent to the number of households with children.
Channel 4 reports that TalkTalk is now planning to force all of its 4.2 million broadband customers to choose whether they want to utilise its HomeSafe network-level parental controls, which can be used to block certain content on PCs, laptops, smartphones, tablets and other connected devices.
"I believe that internet safety is the road safety of our children's generation," TalkTalk chief executive Dido Harding explained earlier this month.
More than 350,000 households have so far signed up to the free-of-charge HomeSafe service and the ISP is hoping to increase this number to one million by next March.
HomeSafe has prevented access to more than 3.5 million webpages at the request of customers, with suicide and self-harm proving to be the form of content that parents are most keen to block.