Thousands of Cambridgeshire residents back broadband scheme

Residents and businesses across Cambridgeshire and Peterborough have demonstrated strong levels of demand for super-fast broadband, according to the county council.

The Connecting Cambridgeshire campaign was launched last month in a bid to improve connectivity in the county and more than 7,000 people have already supported the scheme by registering their demand for faster broadband.

However, Cambridgeshire County Council (CCC) stressed that many more need to sign up in order to demonstrate to communications providers that there is sufficient demand for the technology.

The campaign has been introduced as part of CCC's strategy to deliver super-fast broadband connectivity to 90 per cent of homes and businesses by 2015.

To support this goal, the council is also looking for locals to volunteer as digital champions, who can help the project by encouraging people to register their demand, promoting the benefits of broadband and raising awareness of the campaign.

Ian Bates, cabinet member for growth and planning at CCC, said: "Thank you to everyone who has registered and helped the campaign get off to such a good start. The more people who do, the more likely we are to achieve our aim."