TiVo makes up 30% of Virgin Media's TV base

TiVo now accounts for just under one-third of Virgin Media's pay TV customer base, the cable company has revealed in its results for the quarter ended September 30th 2012.

During the three-month period, Virgin Media signed up another 205,900 households to its next-generation entertainment service, taking the total number of customers to 1.14 million - or 30 per cent of all TV subscribers.

Migrations and cross-selling accounted for around 48 per cent of gross additions, down from around 60 per cent over the previous four quarters.

This growth contributed to an increase in the overall number of paying TV customers, which rose by 52,200 from the start of July to the end of September.

Although demand for TiVo remained strong, net additions fell on the previous quarter. Virgin Media attributed this slowdown to the need to manage the mix between new and existing subscribers as it seeks to maximise returns.

In the coming weeks, the company will bolster its TiVo proposition with the introduction of a new streaming service, Virgin TV Anywhere.

Neil Berkett, chief executive of Virgin Media, said the positive performance of its TiVo and super-fast broadband services resulted in "lower churn and meaningful cable customer growth".