TV 'dominates the lives of Brits'Wednesday, June 24th 2009 New research has revealed that Brits are putting their digital TV subscriptions before a number of other household luxuries. Digital TV subscriptions are becoming a key part of the British household budget, according to new figures.
The study by Legal & General found that only 14 per cent of people would be prepared to cut back on their cable or Sky subscription in order to manage their cost of living.
In addition, it was revealed that people would rather reduce their number of holidays or meals out than cancel their digital TV packages.
The dominance of the TV in the British home was also shown in the finding that 30 per cent of people would rename their living room the "home cinema" room.
Garry Skelton, marketing director at Legal & General's general insurance business, said: "It appears that Brits are reluctant to give up their satellite TV subscriptions and are prepared to undertake bigger lifestyle changes before giving up or changing their TV viewing."
It was recently revealed that the deadline is approaching for consumers looking to take advantage of two offers related to Sky's digital TV services.
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Subscribers to Virgin Media's digital TV service will be able to enjoy HD coverage of the upcoming World Cup, it has been announced. Fibre optic broadband provider Virgin Media has commissioned an artwork to celebrate the availability of internet services in the UK. Homeowners in western parts of England have been reminded to prepare for the digital TV switchover. | Broadband provider BT has cut the price of its internet and home phone packages. revealed. The new 3D digital channel begin launched by Sky will be "pretty special", according to an expert. Research from fibre optic broadband provider Virgin Media has revealed that a number of young Brits are keen to become entrepreneurs. |
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