TV 'dominates the lives of Brits'Wednesday, June 24th 2009 New research has revealed that Brits are putting their digital TV subscriptions before a number of other household luxuries. Digital TV subscriptions are becoming a key part of the British household budget, according to new figures.
The study by Legal & General found that only 14 per cent of people would be prepared to cut back on their cable or Sky subscription in order to manage their cost of living.
In addition, it was revealed that people would rather reduce their number of holidays or meals out than cancel their digital TV packages.
The dominance of the TV in the British home was also shown in the finding that 30 per cent of people would rename their living room the "home cinema" room.
Garry Skelton, marketing director at Legal & General's general insurance business, said: "It appears that Brits are reluctant to give up their satellite TV subscriptions and are prepared to undertake bigger lifestyle changes before giving up or changing their TV viewing."
It was recently revealed that the deadline is approaching for consumers looking to take advantage of two offers related to Sky's digital TV services.
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TVs are still the favoured method of watching programmes, Broadband TV News has claimed. Telecoms giant BT has included Nathan Stephens on the cover of one of its south Wales Phone Books. Neil Berkett of Virgin Media has argued that "urgent" changes need to be made to the way broadband speeds are advertised. | Fibrecity contractors have cut a number of Virgin Media's connections in Bournemouth. Barnet's November clash with League Two rivals Torquay United will be broadcast by digital TV provider Sky. Suzi Williams of BT has described Paralympic athletes such as Oscar Pistorius as "incredible". |
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