UK's bundles market 'facing a triple-play fight'
Monday, July 5th 2010
The market for broadband, home phone and digital TV services in the UK is facing up to a "triple-play fight", according to an expert.BT's new digital TV offering featuring Sky Sports 1 and 2 has played a part in transforming the market into a "triple-play fight", an expert has claimed.
Talking to the Financial Times, an industry analyst who asked to remain anonymous suggested the new packages would further boost the rivalry between digital TV, home phone and broadband providers like BT, Sky and Virgin Media.
In addition, the expert hinted that there was an air of inevitability about the launch of BT's new bundles.
"When BSkyB and Virgin offered broadband, often as a free adjunct to pay-TV, BT lost customers to them, so it had to make this move," he explained.
"Essentially, they are unbundling Sky's pay-TV business and selling it under their own banner in just the same way Sky did to them when it was forced to wholesale its Openreach broadband service."
BT is offering access to Sky Sports 1 and 2 through a range of deals which are priced from £6.99 a month.