Virgin Media adds French Open 3D coverage

Virgin Media has joined Sky in offering its customers the chance to enjoy 3D coverage of the French Open tennis tournament.

The cable company is broadcasting Eurosport's live 3D feed from the grand slam event, which began on Sunday (May 27th 2012) and is set to run until June 10th.

Three-dimensional coverage of the French Open is available at no extra cost to Virgin Media subscribers with a high-definition (HD) compatible set-top box and a 3D-enabled HDTV.

Customers can tune in to Virgin Media channel 523 to enjoy action from the grand slam event, which is being broadcast in 3D for the third successive year.

Sky has also added Eurosport's 3D stream to its pay TV platform. The satellite broadcaster's three-dimensional channel is available to more than 250,000 homes and thousands of pubs across the country.

Jean Thierry Augustin, Eurosport's managing director of rights acquisition, distribution and development, noted that Eurosport was the first company to present live tennis in 3D.

"Eurosport has already committed to broadcast over 100 hours of 3D content from the London Olympic Games this summer, ensuring an even wider variety of sports can also be viewed in this innovative way," he added.