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Virgin Media backs broadband traffic management commitment

Monday, March 14th 2011 by Editorial
Big-name internet service providers have agreed to publish clearer guidance on traffic management.
Virgin Media is among the major internet service providers (ISPs) to back a scheme aimed at creating better consumer guidance on traffic management.

The Broadband Stakeholder Group (BSG) has facilitated a voluntary code of practice giving subscribers more easily-comparable information about the measures taken to control online traffic.

As well as the cable company, six other big ISPs - namely 3 Mobile, BT, O2, Sky, TalkTalk and Vodafone - have signed up to the commitment.

Chief executive of the BSG Antony Walker described the drive to offer clearer details on the matter as "very important".

He added: "It will not only help to ensure consumers are better informed ... but will also provide a clearer picture for policymakers of the way in which traffic management is actually used."

Supporters of net neutrality believe all web traffic should be treated equally, although Jeff Lynn from the Coalition for a Digital Economy acknowledged to BBC News that certain types of traffic management are essential.

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