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Virgin Media chief exec lauds internet TV

Monday, September 20th 2010 by Editorial

The forthcoming launch of Virgin Media's internet TV offering has been hailed by the bundle provider's chief executive.

Virgin Media's chief executive has said the bundle provider's forthcoming internet-TV facility will change customers' relationships with their sets.

Neil Berkett said the technology will enable subscribers to view a wide range of services - such as YouTube and a great variety of films on demand - via their TVs.

Speaking to the Express, Mr Berkett claimed Virgin Media's position as a "trusted brand" plays an important part in its efforts to tempt consumers to sign up for new innovations such as this.

However, he argued that people who choose to take advantage of the new offering - known as Virgin Media Player (VMP) - will be richly rewarded.

"It will make people fall in love with their television sets again," he commented.

VMP is currently in the beta testing stage, a trial which customers who have XL TV and any broadband subscription with Virgin Media can take part in.

Hundreds of hours of content have been made available for this process.

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