Virgin Media doubles cable broadband speeds in Wisbech
Virgin Media has chosen Wisbech to become one of the first places in east England to benefit from its double speeds broadband upgrade.
As part of a national programme, the cable company has rolled out the improved broadband service to the Cambridgeshire market town, giving customers automatic access to faster download rates at no extra cost, reports the Peterborough Telegraph.
The network operator began carrying out the upgrades in March and plans to double the speeds of more than four million cable broadband customers.
By this time next year, Virgin Media is aiming to roll out the faster services across its footprint of almost 13 million households.
The project will see Virgin's 10, 20, 30 and 50Mbps products at least double in speed, while the top-tier 100Mbps package will rise to 120Mbps.
Jon James, executive director of broadband at Virgin Media, announced in March that the company is "delighted" to be offering its subscribers another rise in line speeds.
"Following our 'double speeds' programme, all of our customers will be super-fast as standard and ready to access a new breed of high-bandwidth entertainment services," he added.