Digital TV provider Virgin Media is to broadcast a season of 3D programming on its on-demand service.
Digital TV and fibre optic broadband provider Virgin Media has announced plans to showcase a range of 3D digital TV content through its on-demand platform.

Expected to take place from November 17th, the service will allow subscribers to access content which has been transferred into proprietary anaglyph images and will appear 3D through special glasses.

According to Broadband TV News, the spectacles will be available from Sainsbury's and Virgin Media stores in the build-up to the so-called 3D Festival.

A spokeswoman told the website: "Virgin Media is always looking at new technology to see if it is something we would like to offer as a service to our customers."

She added that a repeat of a 3D episode of US TV show Chuck may also be broadcast as part of the service.

Earlier this year, rival digital TV provider Sky announced plans to launch 3D TV services at the start of next year.

Comments (1)

never been tempted to change provider.
24th March 2010
sky are hoping to do this in april as i was told when considering moving from virgin who i have been with since telewest first came out i am sure i should get a cheaper package just for being one of the longest customers i must have been with them for the best part of 25 yrs. but even though i nearly changed to sky the other week i rang virgin and had a conversation with a lady and decided not to change not because i was offered a better deal but you have become like a pair of sock in our house. although my children want to change the only thing that stopped me was the £199 for the second HD box. so if you would like to give me a long life deal to stay with you forever i would accept it as i am still looking for a good deal although it may not be a better deal than i have with virgin times are difficult for everyone and you have to look at cutting back. but please don't hesitate to send me a long serving customer award.

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