Virgin Media reveals plans to use new piracy toolFriday, November 27th 2009 Fibre optic broadband provider Virgin Media has announced plans to use a new measurement tool in the fight against digital piracy. Virgin Media has signed up to be the first broadband provider to use a new tool designed to measure copyright infringement on the web.
The fibre optic broadband and digital TV firm has revealed it is to use consultancy firm Detica's CView software as part of the platform for its upcoming music download and streaming service.
It is hoped the program will help to measure illegal filesharing activity across a range of networks, which means broadband providers and the government may be able to respond better to digital piracy.
Jon James, executive director of broadband for Virgin Media, said the software would play a vital part in the creation of its new music service.
He added that CView "potentially offers a non-intrusive solution which enhances our understanding of aggregate customer behaviour".
Earlier this week, Virgin Media revealed it is to collaborate with TiVo on a new platform for its digital TV service.
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