Virgin Media using Nominum navigation assistance software
The Redwood City, California-based company's NavAssist product is an application that is designed to make it easier for people to navigate the internet.
According to Nominum, the cable broadband, TV and home phone provider was keen for its new service to be "engaging and responsible", as well as enabling consumers to reach their intended online destinations as easily as possible.
John O'Dwyer, online applications manager at Virgin Media, stressed the firm takes it commitment to customers "very seriously" and is eager to make the digital world a "brilliant place".
He added: "We chose to work with Nominum on our new service because the NavAssist team demonstrated a deep understanding of how people experience the internet."
The tech company was founded in 1999 to carry out a project for the Internet Software Consortium. Its services and software support more than 500 million fixed-line and mobile broadband subscribers across the world.