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42% of non-voters would be more likely to vote online

  • 42% of UK adults who do not intend to vote in the 8 June General Election would be more likely to vote via the Internet
  • 24% of those who do not plan to visit a polling station tomorrow said that, if they were to vote, they would vote for Labour, with 16% for the Conservatives
  • Cable.co.uk polled more than 1,700 people who are eligible to vote
  • Dan Howdle, Cable.co.uk's consumer telecoms analyst, said: “It seems that if voting were made easier, more of us would do it."

Wednesday 7 June 2017 – 42% of UK adults who are not planning to vote in tomorrow's General Election would be more likely to cast their ballot if they could do so online, new research by Ofcom-accredited broadband advice site Cable.co.uk has revealed.

Meanwhile, exactly half (50%) of those who were still deciding whether or not to vote said there would be a better chance of them doing so if they could go online to do it.

Approaching half (47%) of the all 1,746 UK adults who took part in the research, regardless of their intentions for voting in-person in this General Election, said being able to vote online would increase their voting likelihood.

Almost a quarter (24%) of those who were certain they would not be voting tomorrow said that, if they had to vote, they would vote Labour. 16% would vote for the Conservatives, 14% for UKIP, 6% for the Liberal Democrats and 6% for the Green Party.

Respondents aged 55 and over were the most likely to be planning to vote tomorrow, with 88% confirming they would be heading to a polling station; they were followed by 85% of 45 to 54 year-olds. The youngest voters, those aged 18 to 24, were the next most dedicated, with 79% confirming that they intended to turn up and vote.

Perhaps surprisingly, the introduction of online voting would make the least impact on 18 to 24 year-olds, with only 31% of all respondents in this age group saying it would make them more likely to vote.

Those aged 35 to 44 were the most inclined to vote online: 64% of respondents in this age group said it would increase the probability of them taking part.

Londoners were the most enthusiastic about online voting, with 68% saying they would be more likely to vote via the Internet.

There is an on-going debate about the security implications of enabling UK citizens to vote online, although it is already an option for people in other parts of the world.

Commenting on the results, Dan Howdle, consumer telecoms analyst at Ofcom-accredited broadband advice site Cable.co.uk, says:

“It seems that if voting were made easier, more of us would do it. Makes sense, but it’s nevertheless somewhat shocking that so many with no plans to vote would do so if it saved them a short trip to the nearest polling station.

“Online voting is almost certainly the future. The key question is whether such a system can be adopted in a way that is beyond the potential interference from hackers.”

Notes to editors

Cable.co.uk commissioned Atomik Research to interview 1,746 UK adults, all of whom are eligible to vote in the General Election on Thursday 8 June 2017. The interviews took place between 4 June and 6 June 2017.

1,445 of the respondents said they intend to vote in the General Election. 245 said they were not intending to vote; 56 were unsure.

Please contact us if you would like a full statistical breakdown of the results of our research.

In return for using our commentary on UK telecoms issues, we would deeply appreciate a link to https://www.cable.co.uk.

If you require additional comment on this or any other telecoms story, please contact Lydia Stockdale lydia@cable.co.uk 07968 712 958.

Dan Howdle is available for radio, TV and additional press comment. On the weekend you can get him directly on 07582 155 385 or email him: dan@cable.co.uk. During the week, please reach out to Lydia Stockdale at the above email address.


What is Cable?

Cable is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

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