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Almost half of UK home buyers put off by slow broadband

  • Poor broadband affects the property purchasing decision of 42% of UK consumers
  • One third of those affected would absolutely not purchase a property with slow broadband
  • Broadband speed found to be more concerning to younger respondents
  • Buyers in Wales more influenced by broadband speed than any other UK region

24 March 2015: Just under half (42%) of UK broadband customers would think twice about purchasing a property if it had poor broadband, according to a survey of 2,000 UK broadband customers by telecoms advice site Cable.co.uk.

In addition, one third of those who said their decision was affected (32%) stated they would absolutely not buy a home if it had a slow broadband connection, a figure rising to just over half (52%) among those aged 25-34.

Commenting on the results, broadband expert and Cable.co.uk editor-in-chief Dan Howdle said: "We're a modern, connected society, and high-quality broadband plays a major role in how we plan our futures within it. With a significant proportion of UK consumers stating they simply wouldn't buy a property with poor broadband, we should all be preparing ourselves for a Britain where connectivity has a considerable effect on the value of properties."

The survey results also show a regional divide, with slow broadband affecting the property purchasing decisions of more Welsh residents (51%) than any other region of the UK.

According to Ofcom, 97% of UK broadband customers receive at least 2Mbps – the minimum universal speed set by the government. However,15% are stuck below 10Mbps – the speed Ofcom deems suitable for modern day internet usage.

The government's superfast broadband rollout aims to bring speeds of 24Mbps and above to 95% of the UK by the end of 2017.

Following a European Union (EU) directive agreed last year, all new buildings and renovated premises must be “high speed ready” from 1 January 2017.


Notes to editors

  • If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk


What is Cable?

Cable is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

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