Brits are throwing away £322 a year by not switching to a better broadband deal
Tuesday 10 January 2017: UK households could save an average of £322 per year* by switching to a better broadband deal, yet 42%** have NEVER changed broadband provider, reveals analysis by Ofcom-accredited broadband deals comparison site Cable.co.uk
Half of the household decision makers interviewed by Cable.co.uk had not shopped around in order to save money on broadband in the last five years, while a further 35% had only switched deal once during that time, losing a considerable amount of money in the process.
Conversely, when offered a hypothetical situation in which they would be handed a similar amount of cash in return for ditching their current broadband provider, nearly three-quarters (74%) said they would switch in order to pocket the money.
Commenting on the research results, Dan Howdle, consumer telecoms expert at broadband deals comparison site Cable.co.uk, said:
"Like switching energy provider, switching your broadband deal at the end of your contract is clearly perceived as a hassle. How else could it be that most of us don’t bother, even though we’re losing considerable sums of money as a result?"
"Thanks to recent changes in the rules courtesy of Ofcom, switching broadband deal is not only incredibly quick and easy, it’s also seamless and painless. The whole process now takes less than fifteen minutes either online or on the phone. Fifteen minutes to save £322 per year on average? For most of us that would constitute the highest-earning quarter of an hour of our entire lives."
Notes to editors
*The average saving figure of £322 was calculated using data gathered from 4,342 customers who called in order to switch their broadband deal between July and September 2016
**Cable.co.uk interviewed 2,000 UK broadband customers about switching broadband deals during November 2016. All of the percentage figures above were taken from this research
Those who were interviewed were the main decision makers in their household
The full data sets, split by gender, age and region are available upon request
If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk
What is Cable?
Cable is a broadband, TV and phone comparator, unique news source and consumer champion.
Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.
An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.