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Cable.co.uk comments on Ofcom TV binge-watching findings

  • Binge-viewing nation: 40 million of us now watch episodes back to back
  • Stark differences between viewing habits of young and older people

Thursday, 3 August 2017: Ofcom has today released its annual Communications Market Report. The report is wide-ranging, but highlighting its findings, Ofcom has chosen to focus on the ubiquity of so-called 'binge' viewing – watching multiple episodes of a TV show back-to-back. Full story is available to read here.

Commenting on the findings Dan Howdle, consumer telecoms analyst at broadband advice site Cable.co.uk, says:

"Watching multiple episodes of your favourite TV series online via your smart TV, games console or set-top box has never been easier, and while that goes some way to explaining Ofcom's findings one could also argue that the need to binge has been there for considerably longer than the existing technology – DVD and VHS box sets have been popular going back some 30 years."

"Nevertheless the findings clearly demonstrate a preference by the British public that's shifting away from traditional live television. More and more, people are choosing to fire up their favourite shows and watch them back to back rather than just sitting down and 'seeing what's on'."

"With Netflix, Amazon Prime, NowTV, Apple TV and a host of others, and with Sky soon to offer its full services via the internet (without a dish), outside of live news there's certainly at least one nail in the coffin of scheduled broadcasting."

Notes to editors

In return for using our commentary on UK telecoms issues, we would deeply appreciate a link to https://www.cable.co.uk

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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

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