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Cable.co.uk comments on broadband switching rules coming into force tomorrow

  • Ofcom have announced their plans to make it easier for consumers to switch mobile phone providers
  • New proposals suggest consumers will be able to take advantage of competition of mobile phone deals available.

19 July 2015: Ofcom will introduce a new process for consumers switching broadband providers from tomorrow.

Previously, broadband customers required a Migration Authorisation Code (MAC) from their current supplier to allow them to switch to a new provider. Ofcom is now removing MACs and customers will instead only need to correspond with their new provider who will manage the switch for them.

The new rules apply to customers switching between companies that use Openreach's network, such as BT, Sky, Plusnet and TalkTalk.

Commenting on the announcement, telecoms expert and Cable.co.uk editor-in-chief Dan Howdle said:

"The high-profile fights between customers and call centre retentions staff that have dogged the news recently have stoked the notion that switching broadband provider is more trouble than it's worth. And yet, the ability to move easily from one provider to another is fundamental to a healthy marketplace.

"The new rules mean that (in most cases) you will no longer have to call your existing broadband and/or home phone provider in order to switch. You won't have to deal with a person whose job it is to mix fear-mongering, offers you can't refuse, and flat-out stubbornness in order to get you to stay. And that's a good thing.

"The way things were was unethical in precisely the same way it would be unethical to force drivers to negotiate their escape from a car park with a person whose sole reason to exist is to deter them from doing so.

"Switching providers should be easy, and now it is. It's a good day for broadband customers across the UK."

Other Materials

Dan wrote an article for Huffington Post back in March which more fully discusses the ethics of the switching rules as they formerly were:http://www.huffingtonpost.co.uk/dan-howdle/broadband-and-mobile-providers_b_6932892.html

Notes to editors

  • If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk


What is Cable?

Cable is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

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