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Cable.co.uk's consumer telecoms expert comments on government superfast broadband rollout benchmark

12 August 2015: Today, the government had announced reaching 3m homes with its publicly subsidised BDUK superfast broadband rollout project.

Cable.co.uk's consumer telecoms expert Dan Howdle said: "Despite being very much sceptical when the government announced that it was only halfway to its target back in February of this year, the last six months have seen rapid acceleration in BT and BDUK's efforts to the present time.

"In fact, it now very much looks like BT Openreach will hit its target of 95% of all UK homes by 2017, so long as the acceleration it has demonstrated these past months continues.

"Fast broadband brings much-needed economic benefit to regions that need it, though it should not be forgotten that 'the final 5%' – who are simply too difficult to reach by traditional fibre cables – are mostly still in the dark as to which alternative solution they will eventually be bestowed.

"The government has been trialling a number of solutions for the final 5%, including satellite and mobile broadband."

Notes to editors

  • If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk

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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

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