Cable.co.uk comments on Sky Mobile Launch
- Sky becomes the latest organisation to offer 'quad-play' (mobile, broadband, TV and phone all from the same provider)
- Sky Mobile is the first provider to enable customers to keep their unused personal data in an online 'piggybank' and use it when they want
- Total geographic 4G coverage, where a signal is available from all four operators, is available to just 40% of UK land mass
- Commenting on the data, Dan Howdle, consumer telecoms expert at broadband comparison site Cable.co.uk, said: “No mobile provider has ever offered this before. It shows a keen understanding of how customers consume their data – some months they use a lot, others they use very little,”
Tuesday 29 November 2016: Sky has entered the UK mobile market with the launch of Sky Mobile. The company, which is already a major provider of broadband, TV and phone services, claims that the new network offers something "entirely different" to customers.
Sky Mobile customers will be able to keep their unused data in a personal online 'piggybank' for up to three years. This can be redeemed whenever they like, meaning they do not lose data they have paid for. Customers can also customise the data, calls and texts in their plans, and change this month-by-month to suit their needs.
Sky TV customers will not have to pay for UK calls or texts with any Sky Mobile plan. They will also be able to create personal playlists of their favourite shows and sync from their Sky box at home.
Commenting on Ofcom's findings, Dan Howdle, consumer telecoms expert at broadband comparison site Cable.co.uk, said:
"Sky’s huge customer base will almost certainly ensure it will make up rapid ground on market incumbents.
“Sky’s ‘hook’ is allowing customers to ‘piggybank’ data that went unused at the end of each month and store it for up to three years. No mobile provider has ever offered this before. It shows a keen understanding of how customers consume their data – some months they use a lot, others they use very little.
“This flexibility should allow consumers to choose a lower data tariff on the basis of rolling over data they don’t use during lower-usage months – and that will save them money."
“Perhaps best of all, though, it may force the hand of other UK providers to follow suit – and that would be good for everybody.”
Notes to editors
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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.
An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.