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Cable.co.uk response to BT takeover of EE

5 February 2015: In response to today's announcement that BT are to takeover EE, Cable.co.uk editor-in-chief Dan Howdle said: "For BT to sustain its status as the biggest player in the UK telecoms market, moves to preside over its own mobile network have been the biggest and boldest writing on the wall for quite some time."

"With Virgin Media already offering 'quad-play' packages (broadband, TV, phone and mobile combined) and Sky hinting last week at its intention to do the same with the help of O2, BT has been left with little choice. To win, you have to play the game and up until today, BT has been letting its competitors have it all their way.

"Meanwhile, EE's somewhat half-baked attempt to move into the TV market with EE TV – a service with a world-class set-top box and very little else – could now be interpreted as tempting bait for the takeover. BT currently relies on YouView (a joint venture with multiple content and service providers including major competitor TalkTalk) to provide the majority of its TV offering.

"While the mobile story is the headline, we should not forget that the move should also allow BT to become a self-contained supplier of both current and future TV content, and of the hardware on which to watch it.

"BT is back in contention as the strongest player in the UK consumer telecoms market."

Notes to editors

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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

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