TalkTalk's new subscription-free movie and TV service will struggle to find place in market, says Cable.co.uk
- TalkTalk launches pay-as-you-go movies and TV service
- Viewers can watch latest movies for £3.45
- Service is available to everyone – not just TalkTalk customers
- Cable.co.uk believes the new service will struggle to find a place among TV on demand heavyweights such as Netflix and Amazon Prime
Tuesday 26 April 2016: TalkTalk has today launched pay-as-you-go movies and TV service, TalkTalk TV Store.
After acquiring film and TV streaming service Blinkbox, TalkTalk has updated the platform to offer 7,000 movies and TV shows, all available on multiple devices.
TalkTalk TV store will be available to everyone – not just TalkTalk customers. However, existing customers can rent or buy a show on their home TV then switch to a mobile device to watch the same show.
Viewers will be able to register up to five devices to their account, and watch one film or programme on their TalkTalk TV while streaming or downloading another on a different device.
For more information visit the TalkTalk Store
Commenting on Ofcom's findings, Dan Howdle, consumer telecoms expert at broadband comparison site Cable.co.uk, said:
“It's difficult to see where the TalkTalk TV Store fits exactly in such a crowded market – it appears to be struggling to find a unique selling point.
“"Netflix specialises in original high-quality programming while offering a decent range of generally older movies and TV shows. Conversely, Amazon Prime Instant Video does the opposite, specialising in newer movies to rent, buy or stream as part of the service, while dabbling in its own original content.
""Parting those waves is Sky's Now TV, which offers the most up-to-date subscription-inclusive movies and TV of the three, but does not offer one-off rentals or movies 'only just out'.
""When Tesco ran this service as Blinkbox, it struggled because it couldn't find a comfy spot between these heavyweight contenders. I'm not seeing anything here beyond the average rental coming in marginally cheaper. That won't be enough."
Notes to editors
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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.
An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.